KCB Bank Kenya will spend KShs. 150 million towards supporting the 2023 World Rally Championship (WRC) Safari Rally, bolstering sports development and youth empowerment.
The Bank will be the Official Financial Partner for the Championship, scheduled from June 22 – 25, 2023 in Nakuru County. This year’s edition marks the third year since the Safari Rally returned to the World Rally Championship calendar.
Of the total sponsorship monies, Kshs 100 million will go directly to the 2023 WRC Safari Rally event. Kshs 50 million will support the sponsorship of three local drivers, brand activations and customer engagements.
KCB has renewed its sponsorship to two Kenyan drivers, Evans Kavisi and Nikhil Sachania. Karan Patel will be joining the KCB-sponsored team.
This announcement underlines KCB’s commitment to supporting motorsport in the country, having spent over KShs 1.5 Billion in the past 20 years, the highlight being the Safari Rally’s return to the global showpiece that is the World Rally Championships after a two-decade absence.
Speaking at the sponsorship launch, KCB Group Chief Executive Officer, Mr Paul Russo said: “We take great pride in being part of East Africa’s motorsport story since 2003, when we first sponsored the Safari rally. This marks another chapter in our story and reiterates our commitment in supporting sports, as we celebrate the historic return of the WRC Safari Rally to Kenyan soil.”
“It is a great pleasure to see that our sponsorship over the years has resulted in the growth of motorsport in the region opening up the sport to many young talents.” Mr. Russo said.
In 2019, KCB became the Official Financial Partner for the Safari Rally Kenya for the World Rally Championship (WRC) Rally, with a 3-year commitment of KShs 250 Million starting with a WRC Candidate event staged in June 2019.
