KAM, GIZ Partner to Raise Awareness and Support “Bringing AfCFTA Home” Campaign

    One of the flagship projects of Agenda 2063 Africa’s development framework is the African Continental Free Trade Area (AfCFTA).

    The Kenya Association of Manufacturers (KAM) is working to maximise the benefits of AfCFTA for Kenyan manufacturers and promote export-led industrialization.

    Dr. Giuseppe Scuto, the Head of the GIZ AfCFTA AU Programme, and Anthony Mwangi, the Chief Executive of KAM, met yesterday to discuss collaborative efforts.

    KAM has teamed up with Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH to promote AfCFTA through the “Bringing AfCFTA Home” campaign.

    The primary objectives of this effort are to improve manufacturers’ export ready support, policy and lobbying for export competitiveness, capacity building on AfCFTA protocols and annexes, and the integration of sustainable trade within AfCFTA.

    One of KAM’s core principles is export-led industrialization, which seeks to give manufacturers access to a variety of markets and effective trading in order to expand their export potential.

    “As we continue to advocate for a conducive business environment, we foster partnerships that ensure seamless coordination between the public and private sectors, leading to a competitive and productive economy,” said KAM.