The Betting Control and Licensing Board (BCLB) has called on the Communication Authority of Kenya (CAK) to take immediate action against 23 local TV stations accused of violating a recent directive banning betting advertisements.
The BCLB had earlier announced a 30-day suspension on all betting ads to protect consumers, especially the youth, from the adverse effects of gambling.
However, despite the directive, several stations have continued to air promotional content, including displaying Pay Bill and Till numbers on-screen and urging viewers to participate in gambling promotions with promises of cash rewards.
In a letter dated May 5, 2025, addressed to CAK Director General Mr. David Mugonyi, the BCLB listed the stations involved—among them Kameme TV owned by Royal Media Service.
The Board also shared the mobile money details used in the illicit promotions and requested that Safaricom PLC suspend the associated Pay Bill and Till numbers.
BCLB Director P.K. Mbugi emphasised that the violations warrant the immediate shutdown of the listed stations and further legal action.
The Directorate of Criminal Investigations (DCI) has also been copied in, signalling possible arrests and prosecutions.
This latest development underscores the government’s renewed efforts to regulate the betting industry, which has faced criticism for fueling addiction and financial distress among vulnerable Kenyans.
