The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has urged a national shift from reactive to preventive strategies in the ongoing fight against substance abuse, citing prevention as the most cost-effective and sustainable approach.
Speaking during the national celebration of the International Day Against Drug Abuse and Illicit Trafficking (IDADA) held in Embu County, NACADA Board Chairman Rev. Dr. Stephen Mairori emphasized the need to prioritize early intervention over treatment.
“Prevention is not only cost-effective but also one of the most sustainable strategies in this fight,” said Rev. Mairori. “By educating our youth, empowering families, and creating supportive environments, we can stop addiction before it starts.”
The 2025 IDADA commemoration was held under the theme: “The evidence is clear: invest in prevention. Break the cycle. #StopOrganizedCrime.” The event brought together government officials, youth, community leaders, civil society, and stakeholders in a unified appeal to end the scourge of drug and alcohol abuse.
Eastern Regional Commissioner Paul Rotich, who officiated the event, commended NACADA’s collaborative and multi-sectoral approach, noting its positive impact on reducing drug-related harm in the region.
“NACADA’s work aligns with the government’s Bottom-Up Economic Transformation Agenda by fostering healthy, productive communities,” said Rotich. “When we prevent drug abuse, we secure our future workforce, reduce crime, and promote national development.”
Simultaneous events were held in all 47 counties, spearheaded by NACADA county coordinators. Activities included public awareness marches, school sensitization programs, and stakeholder forums aimed at strengthening grassroots prevention efforts.
The nationwide observance reinforced the call for investment in evidence-based prevention programs as a critical step toward disrupting drug supply chains, dismantling organized crime networks, and safeguarding Kenya’s future.
Written By Rodney Mbua
