In a move no one saw coming, rap icon Snoop Dogg has become a co-owner and investor in Swansea City, taking a minority stake in the Welsh Championship side.
The 53-year-old American superstar was unveiled as the surprise model for the Swans’ new home kit last weekend, but the real bombshell came today as the club confirmed his official involvement in the ownership group — joining Croatian legend Luka Modric, who recently signed for AC Milan.
Snoop, whose real name is Calvin Broadus, spoke of his love for the sport and admiration for the club’s gritty history.
“This is a proud, working-class city and club. An underdog that bites back, just like me,” he said. “I’m proud to be part of Swansea City.”
His involvement reportedly stems from a mutual connection with American businessmen Brett Cravatt and Jason Cohen, who led a takeover of the club last November. The duo, now Swansea’s majority owners, have been clear in their mission to grow the club’s global profile.
And who better than Snoop? With over 100 million followers across social media, the West Coast rapper brings star power the Championship has never seen.
“To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City,” the club said cheekily in a statement.
A mural of Snoop now adorns the West Stand at the Swansea.com Stadium — a bold sign of his place in the club’s future.
While Snoop’s love for football isn’t new — he’s previously been spotted in Premier League shirts — this marks his first official move into club ownership.
From LA to Landore, it’s Snoop Dogg time in Swansea.
