Written by Faith Mwende |
China’s internet regulator has rolled out new rules requiring influencers who discuss professional or sensitive topics to verify their qualifications before sharing content online.
The policy, introduced by the Cyberspace Administration of China (CAC), targets creators posting about areas such as medicine, finance, law, and education.
Under the new regulations, influencers must prove that they possess the relevant academic credentials, formal training, or verified professional experience before producing content in these fields.
Major social media platforms, including Douyin, Weibo, and Bilibili, are now responsible for reviewing and verifying creators’ qualifications. They must also ensure that content aligns with the expertise claimed by the influencers.
Those who fail to comply with the verification requirements could face penalties, including account suspension, content removal, or permanent bans. Some reports suggest possible fines of up to 100,000 yuan (approximately USD 14,000), though the exact penalties have not been officially confirmed.
Authorities say the move is intended to curb misinformation and raise the overall quality of online information. By tightening content oversight, the government aims to ensure that advice shared in sensitive areas comes from credible and qualified professionals.
Industry analysts note that while the rule could help limit false or misleading content, it may also restrict independent or self-taught creators who lack formal academic qualifications but have practical expertise.
The new guidelines reflect China’s broader push to strengthen regulation of its digital space, promote accuracy in online discussions, and build public trust in expert-led information.
