Jiji, Africa’s leading online marketplace, has won Best E-Commerce Platform at the 2025 Digitally Fit Awards, East Africa edition. This cemented its position as the region’s top online marketplace.
The ceremony, held in Kampala, Uganda, brought together regional digital leaders, innovators, and industry disruptors. Jiji Kenya’s Chief Financial Officer, Donald Obonyo, accepted the award on behalf of the company.
In his acceptance remarks, Donald highlighted the people at the heart of Jiji’s success:
“We’re honoured to be recognised as East Africa’s Best E-Commerce Platform for 2025. This award belongs to every seller who trusted us, every buyer who chose us, and every team member who worked tirelessly behind the scenes. We’ll keep building a marketplace where opportunity is accessible, businesses can grow confidently, and millions of people can create a better future through digital commerce.”
Since launching in East Africa in 2019, Jiji has grown into a trusted and widely used online marketplace across Kenya, Uganda, Tanzania, Nigeria, and beyond.
It now connects millions of people to opportunities to buy, sell, and grow their businesses. Today, Jiji serves over 12 million unique users monthly, reinforcing its role in the region’s digital economy.
According to Market Data Forecast, Africa’s e-commerce market reached USD 1.40 billion in 2024 and is set to grow to USD 5.76 billion by 2033. This underlines the massive opportunities across the continent, which is transforming how consumers and businesses connect and trade.
As the e-commerce ecosystem continues to evolve, Jiji is confidently leading the charge by connecting buyers and sellers across Africa.
