Radio Maisha presenter Ally Mwayongwa, alias Shugaboy, has announced his departure from the station after nine years on air.
In a statement on Friday, February 27, the radio personality confirmed that his time at the station had come to an end, describing the journey as fulfilling and life-changing.
“Today marks the end of my tenure at Radio Maisha. Woooow, it has been a 9-year sweet ride here. I came in as a boy, leaving as a mature man. I came in broke, now leaving as a multi-millionaire,” he said.
Shugaboy reflected on the deep bond he built with the station over the years, acknowledging how central the brand had become to his identity.
“I can’t believe this. Yes, Radio Maisha is Shugaboy and Shugaboy is Radio Maisha. Apart from the sweet and sour memories, this radio station has built me,” he added.
Expressing gratitude to his colleagues, and fans, Shugaboy acknowledged the many people who were part of his journey but could not all be mentioned individually.
At the same time, he revealed that he is now turning his attention to new ventures outside mainstream media.
“Thanks to everyone we enjoyed the ride together. There are many I can’t mention. It’s about time to focus on agriculture and politics,” he revealed.
Shugaboy made it clear that a return to radio would only be under specific financial terms.
“Not joining any other media house again unless for a pay above 700k, non-negotiable. Bye my love, Radio Maisha,” he concluded.
