Airtel Kenya has launched new non-expiring airtime and data bundles products.

The products involve non-expiring data bundles and cheap call rates, where subscribers can spend as little as 1 shilling to purchase data bundles.

“You can talk freely for as low as 2 bob per minute across all networks. Just Dial *544*2# once & get sorted for life!”

The launch of the non- expiring data bundles comes a few months after Safaricom PLC launched the exact same offers.

Airtel seeks to battle out Safaricom out of its seat at the helm of the Kenyan mobile user market, which stands at almost 30 million out of Kenya’s 46.6 million phone subscribers, double the 14.4 million users of Airtel-Telkom.