Belva Digital has unveiled SHIFT, a new flagship platform designed to help brands stay relevant and impactful by leveraging technology, culture, and creativity in today’s fast-evolving market.
The movement-led initiative seeks to unlock business growth at a time when modern consumers increasingly expect brands to be authentic, purpose-driven, and socially conscious.
Rather than focusing solely on transactional marketing, SHIFT promises to equip businesses with tools, insights, and strategies to build long-term emotional and cultural connections with their audiences.
“SHIFT happens at the intersection of pressure and potential, when challenges push us to think differently and opportunities inspire us to act boldly,” said Fred Kithinzi, Founder and Group CEO of Belva Digital, during the launch.
Belva Digital CEO Serah Katusya added: “At SHIFT, we’re not just talking about what should be done; we’re showing brands how to make it happen, from capturing attention beyond the 3-second rule to creating long-term connections through storytelling.”
Keynote discussions at the unveiling explored how storytelling can serve as a powerful differentiator in business. Jesudetan Onasanya of Aleph noted that “stories are not just good for entertainment; they are good for business.”
Betty Njiraini of Eskimi highlighted the impact of data-driven creative strategies, while Carolyne Kendi of CK Marketing Coaching underlined creativity as a cornerstone of innovation.
Belva Digital framed SHIFT as a call to action for brands eager to lead in a new era, stressing that the future belongs to companies willing to stand for more than profit and forge authentic, meaningful connections with people.
Written By Rodney Mbua
