The MSEA Kitui Office, in collaboration with the KNCCI–Kitui Chapter under the Jiinue Growth Program, conducted two half-day training sessions for women- and youth-owned Micro and Small Enterprises (MSEs) in Kitui Central.
The training focused on equipping participants with entrepreneurship and e-commerce skills to strengthen their business capacity and improve market access.
During the sessions, MSEA sensitized participants on the importance of business formalization, particularly through group and association registration, as a pathway to accessing government and partner support programs.
In addition, key government initiatives, including the NYOTA and KJET project, were highlighted to create awareness of opportunities available to MSEs.
Upon successful completion of the training, participating youth were mapped under the 4G Capital financing framework to facilitate access to credit for business growth.
By Anthony Solly
