Debra Mallowah has been appointed as Coca-Cola Africa’s new Vice President for the East and Central Africa Franchise.
Ms. Mallowah will supervise development and implementation of business strategies across the East and Central Africa.
She was the Chief Business Development Officer in Safaricom Plc and played a key role in developing a blueprint for entry into new market areas.
“Debra is a highly accomplished leader with a wealth of experience gained within leading multi-national organizations. She has a strong track record of driving growth and is a versatile leader with deep understanding of customers and markets in Sub-Saharan Africa.”said Bruno Pietracci, President Coca-Cola Africa Operating Unit.
She will be taking over from Phillipine Mtikikiti who served as the East and Central Africa Franchise since June 2019.
Ms. Mallowah recieved her appointment with great optimism, promising to steer Coca Cola to greater heights within the region.
“My vision is to ensure that the Coca-Cola brand continues to refresh our consumers lives and make a difference in communities we operate in. A lot has changed around the environment we operate in especially in the last one year driven by the ongoing pandemic, but there many growth opportunities for the Coca-Cola business and that is my focus,” said Mallowah.
She has previously served as the General Manager for East and Central Africa at GlaxoSmithKline, Vice President at Unilever with responsibility for Sub-Sahara Africa, Group Marketing & Innovations Director at Diageo East Africa (East African Breweries Limited) and Regional Marketing in Diageo in the United Kingdom.