By Peter John
The Coca-Cola Company system in South Africa has contributed R51.2 billion to the country’s economy, supporting more than 87,000 jobs across its value chain, according to a new socio-economic impact study.
The study, conducted by Steward Redqueen, highlights the extensive footprint of Coca-Cola’s operations, which span sectors such as agriculture, manufacturing, retail, transport, and services.
It found that for every direct job created within the Coca-Cola system, an additional ten jobs are supported across the broader economy.
Speaking during a media briefing, Luis Felipe Avellar emphasized the company’s strong connection to local communities, noting that the business hires, produces, and sources locally to strengthen economic integration.
The event was hosted by Parks Tau ahead of the South Africa Investment Conference 2026.
A key highlight of the report is Coca-Cola’s local procurement strategy.
In 2024 alone, the system sourced goods and services worth R25.6 billion from South African suppliers, supporting industries ranging from sugar production to packaging and logistics.
Sunil Gupta described South Africa as one of the company’s most strategic markets on the continent, noting that Coca-Cola’s presence in the country dates back to 1928.
Continued investment, including new bottling infrastructure in Midrand, reflects its long-term commitment to growth and innovation.
Beyond economic contributions, the company is also investing in sustainability initiatives.
South Africa is among the beneficiaries of the Africa Water Stewardship Initiative, a multi-million-dollar program aimed at addressing water challenges across the continent.
