COKE STUDIO has entered into a deal with SolFest, Africa’s music powerhouse Sauti Sol’s widely anticipated music festival.
This performance has been dubbed “The Last Dance” because it is their final performance as a group before taking a break.
Coca-Cola is the festival’s official soft drink partner, assuring a pleasant and enjoyable festival. This collaboration is set to provide music fans with an amazing experience.
COKE STUDIO has built a strong presence in Kenya since its start in 2017 and has now grown into a worldwide phenomenon ready to promote even more customer involvement.
This season, audiences have continued to engage with COKE STUDIO through expanded partnerships with festivals, listening parties, and university visits across the country in order to connect with fans.
“Passion fuels everything we do at Coca-Cola, and nothing gets people moving, celebrating, and enjoying life like live music does. Music, just like sharing a Coca-Cola, brings people together, and when we mix them together, it creates real magic. Our goal for Coke Studio is to always be music-driven and fan-first by bringing unique music and music experiences to the forefront. We are thrilled to join forces with SolFest to share this experience with fans.” said Isabelle Kariuki-Rostom, Coca-Cola’s Marketing Director East and Central Africa.
