Copia Secures Ksh. 5.6 Billion For Expansion


Kenyan-based mobile commerce platform and goods distributor Copia Global has raised $50 million from investors to fund its expansion into the rest of Africa.

Copia is among a group of African start-ups that aim to use information technology to solve the continent’s problems, like highly fragmented and informal retail markets.

“In the coming months and years, Copia will continue to expand across East Africa and will target market entry in amongst others Nigeria, Ghana, Ivory Coast, South Africa, Zambia, Zimbabwe, Malawi and Mozambique,” it told Reuters.

Copia, which serves mid-level and low-income customers in the rural parts of Kenya and Uganda, was founded in 2013.

It uses mobile technologies, a network of more than 25,000 agents – small shopkeepers who take orders and deliver goods – and its own logistics facilities to reach shoppers who do not have access to formal retailers like supermarket chains.

The Series C funding round was led by Netherlands-based Goodwell Investments, Copia said in a statement. Other investors included Lightrock, German development financier DEG and the U.S. International Development Finance Corporation.

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