Hon. Peninah Malonza, Cabinet Secretary of Tourism and Wildlife, formally launched the 2023 Magical Kenya Travel Expo (MKTE) and the East African Regional Tourism Expo (EARTE).
The 20th to the 22nd of November 2023 will see Nairobi host these two important tourism expos.
The third cycle of the East Africa Regional Tourism Expo (EARTE) is a prime example of the spirit of cooperation in East Africa. Tanzania and Burundi successfully hosted earlier iterations. Kenya welcomes the chance to promote its tourism with its East African neighbours this year.
“Tourism for Green Growth,” the theme of both expos, emphasises the region’s dedication to responsible tourism.
The annual Magical Kenya Travel Expo (MKTE), which brings together domestic, regional, and international tour operators, travel brokers, destination management organisations, and various other stakeholders in the tourism industry, has established itself as the region’s premier travel trade show.
The 12th MKTE edition emphasises the event’s function in promoting business networking in the tourist industry in an effort to take it to a worldwide level.
In order to emphasise the unity of the East African Community, CS Malonza emphasised the seamless merger of MKTE and EARTE.
“The twin expos offer the EAC member states an opportunity to network and explore new tourism business opportunities as well share current trends in the sector. They will also get a chance to go on familiarization tours to sample some of the tourism products and experiences that Kenya has on offer,” she said.
The remarks of Malonza were mirrored by Hon. John Ololtuaa PS Tourism, Principal Secretary of the State Department for Tourism, who said, “The East African Regional Tourism Expo and Magical Kenya Travel Expo is a good blend of what the region has to offer to the world.”
The CS recognised the exceptional rise in countries like Rwanda, Ethiopia, Nigeria, Ghana, and Russia and acknowledged the significance of regional source markets, with Uganda and Tanzania playing major roles.
Other notable participants from the tourism sector included the Principal Secretary State Department for Tourism, Hon. John Ololtuaa, the Principal Secretaries of the State Departments for the East African Community, Mr. Abdi Dubat, and the Promotion of Investments, Mr. Abubakar Hassan.