Peninah Malonza, Cabinet Secretary (CS) for Tourism, Wildlife, and Heritage, has formally opened the annual convention and annual general meeting of the Kenya Association of Travel Agents (KATA) in Naivasha.
The PS Tourism, Mr. Ololtuaa, and other Ministry representatives accompanied the CS.
To ensure the continued growth and sustainability of Kenya’s tourism and travel sector, CS Malonza emphasized the significance of the industry’s stakeholders’ shared commitment.
“Today, as we assess the progress made in the tourism and travel industry and strategize for its recovery and future growth, collaboration and partnerships are key. In the face of the pandemic, we worked tirelessly to ensure the highest levels of recovery,” said the CS.
She added, “As a nation blessed with breath-taking tourism experiences including; landscapes, diverse wildlife, and a rich cultural heritage, Kenya stands ready to embrace the opportunities and challenges presented by the global tourism market.”
Malonza added that in order to rebuild travelers’ confidence and promote Kenya as a secure country, we must adapt to the new normal and put strong measures in place to ensure the safety of tourists and our citizens.
The Cabinet Secretary also stressed the importance of cooperative efforts between the government, travel agencies, airlines, and other stakeholders.
