End Of An Era — Pirelli Quits Inter Milan Sponsorship deal

Pirelli tyres chief executive Marco Tronchetti Provera has confirmed that the company will end its 27-year iconic shirt sponsor partnership with Inter Milan after the end of the 2020/21 season. – By Madellene Kalunda

This is the last season where its name will feature in the Nerazzurri’s game kits as their current agreement is due to expire at the end of the season, and it will not be renewed.

Tronchetti said, “We are in talks with Antonello, Marotta and other Inter directors. We won’t be Inter’s kit sponsor anymore, but our relationship with the club will continue.”

He also discussed the situation regarding Suning, Inter’s owners, who sold a 23% share in their company at the weekend to bring in some much needed money.

Inter’s hunt for a new main shirt sponsor has been reported for several months now and a number of Asian companies habe been linked with succeeding Pirelli, including Evergrande Group and Hisense.

The tyre company’s logo has been on Inter Milan’s kits since the 1995-96 season. Pirelli x Inter was one of the longest and most iconic shirt sponsorship partnerships in football history, with the current deal bringing in €10.5 million per season for the current Serie A leaders.

Tronchetti Provera also touched on Inter chief executive Beppe Marotta, wishing him a speedy recovery from COVID-19 after Marotta and fellow directors Piero Ausilio and Alessandro Antonello tested positive last week.

Inter secured a 3-0 win over Genoa at San Siro, leading to a four point lead at the top of Serie A table.