The Football Kenya Federation (FKF) and Azam Media Group have issued a joint warning over the rising cases of illegal live streaming of FKF Premier League matches on social media platforms.
In a statement released on Tuesday, January 20, 2026, the two organisations expressed concern that matches are increasingly being broadcast unlawfully, either directly from inside stadiums or through recordings taken from television screens and shared online.
FKF and Azam clarified that the official broadcast and media rights for the FKF Premier League are jointly held by Azam Group Limited and the federation, with FKF retaining Free-To-Air (FTA) rights. They emphasised that any unauthorised recording, live streaming, or redistribution of match content amounts to piracy and is illegal.
“This practice directly harms the league and its clubs,” the statement read in part. “It reduces broadcast and commercial revenues, weakens sponsorship value, and ultimately denies clubs the full commercial benefit of the competition.”
According to the two bodies, continued piracy poses a long-term threat to the growth and development of Kenyan football, as reduced revenues affect club operations, player welfare, and investments in grassroots development. ”In the long run, this is detrimental to the growth and development of Kenyan football,” the statement added.
FKF and Azam Media Group have called upon clubs, fans, and all stakeholders to work together to protect the value of the league by respecting broadcast rights and discouraging illegal streaming in all forms.
”FKF and Azam Media Group therefore call upon all clubs, fans and stakeholders to work together in protecting the value of the league by respecting broadcast rights and discouraging illegal streaming in all its forms.”
They further warned that legal and regulatory action will be taken against individuals or entities found to be involved in the illegal distribution of FKF League content.
”Appropriate legal and regukatory measures ill be applied against individuals or entities found to be involved in piracy or illegal distribution of Sportpesa League content. This directive takes immediate effect,” the statement concluded.
Meanwhile, the move comes amid increased digital content sharing across social platforms, which broadcasters say has made enforcement of intellectual property rights more challenging but critical to sustaining professional football in the country.
