By Were Kelly
The landmark US antitrust trial against Google concluded on Friday with the presiding judge urging for prompt remedies to curb the tech giant’s monopoly power in online advertising.
After a protracted legal battle, the judge indicated a preference for targeted solutions to restore competition rather than pursuing a full corporate breakup of the company, bringing a pivotal chapter in the digital economy’s regulation to a close.
The case, brought by the US Department of Justice (DOJ) and a coalition of states, alleged that Google illegally abused its dominance in the complex ecosystem of digital advertising.
Closing arguments centred on the extent of the changes needed to dismantle what prosecutors described as an anti-competitive stranglehold. The DOJ has consistently argued for structural changes to Google’s business model, contending that mere behavioural pledges would be insufficient to level the playing field.
A lead prosecutor for the DOJ stated, “For years, Google’s dominance has allowed it to control prices and stifle innovation, ultimately costing consumers and businesses billions. The need for robust, structural remedies is clear and urgent.”
The outcome of this case is poised to set a significant legal precedent for how the US government regulates Big Tech, a policy area that has gained renewed focus under the current administration.
The judge’s comments suggest an awareness of the need for both effective and implementable solutions that can withstand inevitable legal challenges.
An industry analyst following the case noted, “The judge’s push for quick fixes without a breakup is a pragmatic, but potentially limited, approach. It acknowledges Google’s market power while trying to avoid the upheaval of a divestiture.
The real test will be whether these prescribed remedies can genuinely open the market to competition.” Google has defended its practices as lawful and innovative, arguing that its success is a result of superior products and services.
The court is now expected to deliberate on a final ruling and a specific remedy package in the coming weeks. The decision will be closely scrutinised by lawmakers, tech competitors, and advertisers worldwide, signalling the future boundaries of antitrust enforcement in the digital age.
Source: Reuters
