| 17 March, 2026. Kenya is rapidly establishing itself as one of the most dynamic programmatic advertising markets globally, according to the latest analysis by Eskimi. Insights drawn from the evaluation of the Eskimi Impact Awards 2026 reveal that the country’s agencies are not only embracing the latest AdTech innovations but are actively investing in advanced expertise and strategic capabilities. “Kenya’s rise in the global programmatic landscape is no accident. Our evaluation shows that country’s agencies are not only adopting the latest from AdTech but are also setting global benchmarks for creative excellence and technical proficiency,” says Beatrice Njiraini, Eskimi’s Regional Director for East Africa. According to Beatrice, the global analysis highlights three key areas where Kenya is currently outperforming most others internationally: • Scaling global presence. Agencies in Kenya accounted for nearly 14% of all companies worldwide awarded at the Eskimi Impact Awards 2026 for their innovative use of rich media formats. This notable share highlights the country’s growing influence and its openness to adopting creative digital strategies that stand out in a crowded online landscape. • Commitment to continuous learning. Proving that this growth is built on a foundation of knowledge, Kenya ranked among the top 15 countries globally for educational certifications completed in 2025. This milestone underscores a market-wide commitment to mastering programmatic expertise and strengthening long-term strategic capabilities. • Dominant market activity. Agencies in Kenya further stand out for the steady volume of their output. Representing nearly 10% of world’s agencies consistently launching monthly campaigns with Eskimi, the market demonstrates a reliable, high-frequency approach to digital advertising that keeps brands top-of-mind. “Kenya has moved beyond the ’emerging’ phase to become a genuine trendsetter in the AdTech space. Last year’s results are a testament to the creativity and technical rigor of the agencies operating in the country. At Eskimi, we are proud to support this ecosystem as it continues to redefine what is possible in digital advertising,” says Njiraini. About Eskimi Impact Awards The Eskimi Impact Awards spotlight agencies making a true impact in programmatic advertising, with Kenya standing out as one of this year’s most impressive contributors. The awards recognize companies that achieve exceptional engagement through innovative creative formats, experiment boldly with new creative approaches, improve advertising knowledge, deliver attention-grabbing campaigns, and maintain strong, collaborative relationships with Eskimi. About Eskimi Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives that capture attention, quality supply, advanced audience targeting, reaching 2.5 billion users, and local relevance that creates brand impact. Eskimi operates worldwide with people on the ground in over 40 markets. |
By Anthony Solly
