Kenya has firmly positioned itself as Africa’s premier creative hub following the successful conclusion of the inaugural U.S.-Kenya Creative Economy Forum held at the Emara Ole Sereni Hotel on June 5. The landmark event, hosted by the U.S. Embassy in Kenya and AmCham Kenya, brought together leading American investors, entertainment executives, and Kenyan policymakers to explore investment opportunities in Kenya’s fast-growing creative sector.
Cabinet Secretary for Youth Affairs, Creative Economy, and Sports, Salim Mvurya, declared the government’s goal of doubling the creative economy’s contribution to GDP from 5% to 10% by the end of 2025. “The creative economy is now a pillar of national development, a vital source of youth employment, and a powerful tool for cultural diplomacy,” he said.
To attract U.S. investment, the government unveiled reforms including the Creative Economy Support Bill 2024, tax incentives, streamlined regulations, and accelerated visa processing for international film crews. New high-quality production studios, being constructed under the Affordable Housing Programme, will further support local and foreign filmmakers.
The forum spotlighted opportunities in film, music, and sports. Kenya’s emerging reputation as the “Hollywood of Africa” attracted serious attention, including from Tyler Perry Studios’ COO, Robert A. Boyd II. The presence of GRAMMYs President Panos A. Panay underscored prospects in music, with commitments to improve copyright protections and promote export-ready talent.
From L- R Marc Dillard, Chargé d’Affaires at the U.S. Embassy in Kenya, taking a selfie with Panos A. Panay (The Recording Academy) and Kenyan musician Bien-Aimé Baraza.
With CHAN 2025 on the horizon and growing support for inclusive film festivals, Kenya is not only a creative economic leader but also a cultural beacon in the region. The creative sector’s growth—60% faster than traditional industries, reflects the dynamism of Kenya’s youthful, tech-savvy population.
“Kenya is ready. Kenya is rising. Kenya is your next creative frontier,” said Mvurya, urging U.S. investors to seize the moment. A new task force by AmCham Kenya will ensure sustained collaboration and facilitate market entry for American businesses.
The summit marks a turning point in U.S.-Kenya relations, laying the groundwork for a scalable, inclusive, and globally competitive creative economy.
Written By Rodney Mbua
