President William Ruto has reaffirmed Kenya’s dedication to strengthening trade relations with its partners, particularly the European Union (EU), through pro-business reforms and digital innovation.
Speaking during the Kenya-European Union Business Forum themed ‘Digitising Trade’, President Ruto emphasized his administration’s resolve to implement policies that promote inclusive wealth creation and economic resilience. “Our goal is to build a competitive, resilient economy that benefits every Kenyan while strengthening mutually beneficial partnerships with allies like the EU,” he stated.
The President highlighted strides made in building a digital economy, including the expansion of the e-Citizen platform that now hosts over 20,000 digitised government services, streamlining interactions between businesses and the state. He also pointed to the ongoing last-mile fibre connectivity programme and establishment of digital hubs in TVET institutions as key enablers of digital trade.
Ruto revealed that proposed reforms in the Finance Bill 2025 aim to reduce taxes on digital asset transfers, a move intended to boost innovation and attract start-ups, MSMEs, and investors. “This signals our commitment to an innovation-driven economy,” he said.
Calling for actionable solutions to existing and emerging trade barriers, Ruto urged both Kenya and the EU to explore innovative ways of unlocking their trade potential. He praised the EU as a critical development partner supporting Kenya in sectors such as energy, infrastructure, agriculture, and urban development.
The President concluded by stressing the need to move beyond dialogue to real outcomes that deliver benefits for businesses and citizens alike.
Written By Rodney Mbua
