Written By Andrew Kariuki
Fredrick Mawai, a Kenyan communications professional, has earned global recognition after emerging among the top three finalists in the ICCO Global Ethics Competition.
His achievement makes him the only Kenyan and one of the few Africans to feature prominently in the prestigious international contest, which celebrates integrity and ethical practice in public relations.
The annual competition, organised by the International Communications Consultancy Organisation (ICCO), brings together young professionals from across the world to test their ability to navigate real-world ethical dilemmas in the communications industry.
Participants are challenged to demonstrate how honesty, accountability, and transparency can guide responsible decision-making and strengthen public trust in communications.
Mawai’s recognition is being hailed as a major milestone for Kenya’s public relations fraternity, underlining the country’s growing influence and credibility in the global communications landscape. His success also underscores the increasing visibility of African professionals in international platforms that were once dominated by voices from the Global North.
Speaking after the announcement, Mawai described the recognition as both humbling and inspiring, noting that it reflects the progress Kenya has made in promoting ethical communication standards. “This recognition is not just mine—it’s a reflection of Kenya’s commitment to integrity and professionalism in storytelling and public communication,” he said.
ICCO’s annual Ethics Month seeks to advance discussions on transparency and accountability within the PR industry. By recognising young professionals like Mawai, the organisation aims to inspire a new generation of communicators who view ethics not as a constraint, but as the foundation of effective and trustworthy communication.
