Kenya’s growing passion for American football has taken a major diplomatic and developmental leap forward following a high-level meeting between the Kenya Federation of American Football (KFAF) leadership and representatives from the U.S. Embassy in Nairobi.
The meeting, held on Friday, brought together KFAF President George Alwanga and Dr. Ray Baxter, co-architect of the Kenya–USA American Football Project, with U.S. officials overseeing creative economy initiatives. The discussions centered on potential collaborations that would use American football as a vehicle for youth empowerment, cultural exchange, and sports tourism.
“The reception was incredibly encouraging,” said Alwanga. “We look forward to working together on future initiatives that will elevate American football as a tool for development, diplomacy, and creative industry growth.”
The Kenya–USA American Football Project is an ambitious initiative that seeks to bridge communities across the Atlantic by leveraging the sport’s universal appeal. It aims to establish grassroots development programs, foster international exchanges, and promote investment in local sports infrastructure.
Dr. Baxter underscored the transformative role of sports diplomacy, stating that American football can offer Kenyan youth valuable opportunities through discipline, education, and community engagement. “It’s more than just a game,” he said. “It’s about building lasting partnerships and empowering the next generation.”
Interest in American football has been steadily growing in Kenya, with KFAF leading the charge through regular training camps, outreach programs, and competitive events. The federation’s efforts have not only captured local enthusiasm but also drawn international attention.
With strong signals of support from the U.S. Embassy and a shared vision for the future, the collaboration is expected to strengthen cultural ties, enhance youth development, and stimulate economic opportunities in both countries, one touchdown at a time.
Written By Rodney Mbua
