The Kenya Film and Classification Board (KFCB) has teamed up with the Kenya National Drama and Film Festival (KNDFF) to launch the Cinema Mashinani program across the country, which aims to identify and nurture new talent.Â
Nelly Muluka, KFCB’s Corporate Communications Manager, said the project’s launch is nearing completion.
“We’re collaborating with the KNDFF from early childhood to universities to support initiatives that empower them to identify and nurture their talents,” Muluka explained.
Ms Muluka praised the program to the press during the Kisumu Children Festival (KICHFEST), saying it was good to have children engaged in constructive work such as talent identification and development.
She expressed hope that KFCB and talent development organizations will continue to collaborate and improve peer conversation for clean content production, giving children something tangible to look forward to in addition to their education.
Muluka went on to say that talent was important and that parents should not discourage their children from cultivating their talents as early as possible because it could open doors for them in the future.
“Talent is rewarded. It has the ability to transport you to places where books cannot. I am not diminishing the importance of education, but it is critical that we recognize that people are gifted in different ways. Muluka explained, “It is therefore critical to develop a whole person, both academically and in their God-given niches.”
She went on to say that there are no white-collar jobs available right now, and that the only way to put food on the table and live an admirable life is to be smart, such as having talents and standing out.
