Manchester City have signed a landmark kit deal with German sportswear giant Puma, reportedly worth £1 billion (Ksh178 billion) over the next decade, making it the biggest kit manufacturing deal in Premier League history.
The new agreement will see City rake in approximately £100 million (Ksh17.8 billion) annually until 2035, eclipsing their previous £65 million per year deal signed in 2019. This figure also surpasses Manchester United’s £90 million-a-year deal with Adidas inked in 2023.
Globally, the deal places City among the top earners in football kit sponsorship, rivaling Spanish heavyweights Real Madrid and Barcelona, both of whom have contracts reportedly exceeding the £100 million mark per season.
“We joined forces with Puma with the ambition to challenge ourselves and go beyond expectations. We have achieved this and more over the last six seasons,” said City Football Group CEO Ferran Soriano. “Puma have seamlessly integrated into our organisation, and we have enjoyed many historic moments together, engaging fans globally.”
Echoing the sentiment, Puma CEO Arthur Hoeld described the partnership as a “great success both on and off the pitch,” highlighting the trophies, product visibility, and commercial impact.
The record deal comes at a transitional time for City, following a season without major silverware for the first time since 2016–17. The club finished third in the Premier League after four consecutive title wins, lost the FA Cup final to Crystal Palace, and were knocked out of the Club World Cup by Al-Hilal in the last 16.
Despite recent setbacks, the new Puma deal cements Manchester City’s commercial strength and enduring global appeal.
Written By Rodney Mbua
