NCBA and the HEVA Fund have officially entered into a landmark Memorandum of Understanding (MOU) aimed at transforming Kenya’s creative economy by directly addressing the long-standing financial challenges faced by artists, creators, and creative-sector entrepreneurs.
Through this strategic partnership, the two institutions unveiled an innovative suite of tiered financial products designed to provide accessible, sustainable, and growth-oriented financing solutions for individuals and businesses across the creative value chain.
The announcement was made during the NCBA Creative Economy Summit, held alongside the highly anticipated Elev8 LIVE album launch—an NCBA-powered showcase that celebrated emerging musical talent while highlighting the dynamic evolution of Kenya’s cultural and creative landscape.
The event underscored NCBA’s ongoing commitment to amplifying creative voices, nurturing industry innovation, and building a more inclusive economic ecosystem where creative professionals can thrive, scale, and compete globally.
By James Kisoo
