Netflix is setting up its own video game studio, as it intensifies its efforts to establish itself in the gaming industry, BBC reports.
Based in Helsinki, Finland, it will be led by former Zynga and Electronic Arts executive Marko Lastikka.
Netflix has previously purchased small gaming companies, such as Oxenfree developer Night School Studio.
But the streaming giant is now going further and creating a studio from scratch, according to BBC News.
Lastikka is an established figure in gaming, having co-founded Zynga studio – also in Helsinki – which worked on FarmVille 3 under his leadership.
Amir Rahimi, Netflix VP of Game Studios, announced the “vision to build a world-class games studio” in a blog post.
“[It] will bring a variety of delightful and deeply engaging original games, with no ads and no in-app purchases.”
