Subaru has thrown tradition to the wind with the global debut of its all-new, seventh-generation Outback at the 2025 New York Auto Show. Known for its rugged durability and cult-like following, especially in East Africa, the Outback has now evolved with a bold, boxier design that screams full-SUV.
Gone is the subtle ‘wagon-on-stilts’ styling. In comes an imposing front end with a high-set bluff nose, stacked lighting design, and a taller, blockier silhouette reminiscent of serious off-roaders. It’s clear Subaru wants the 2026 Outback to stand tall—literally—among SUV rivals.
The redesign isn’t just for looks. The new Outback is 25mm longer and 50mm taller than its predecessor, allowing for more rear legroom and boot space—big wins for families and road-trippers. Inside, drivers get a 12.3-inch digital cockpit and a cleaner dash, while passengers can enjoy a floating 12.1-inch touchscreen infotainment system.
Under the hood, the 2026 model offers two petrol boxer engine options: a naturally aspirated 2.5-litre (135kW) and a turbocharged 2.4-litre (195kW), both with Subaru’s legendary symmetrical all-wheel drive. No electric or hybrid options have been announced yet.
Global Buzz, Local Appeal: Will It Win Over Kenya?
In Kenya, Subaru already enjoys an almost cult-like status, especially in urban areas and rugged upcountry roads. Models like the Legacy, Forester, and older Outbacks are popular for their durability, handling, and reliability. With Kenyan roads improving but still demanding resilience, the new SUV-like Outback could easily strike gold.
The Wilderness edition, with its off-road upgrades, could particularly appeal to rural and adventure-loving drivers—from Naivasha to Nanyuki. However, pricing and local availability remain key. If it lands with a reasonable price tag and parts remain accessible, don’t be surprised if this boxy beast becomes a common sight on Kenyan roads.
