Only Fans CEO and owner Leonid Radvinsky dies aged 43

March 23 (Reuters) – Leonid Radvinsky, the secretive billionaire owner of OnlyFans who reshaped the porn industry with a subscription model, ‌has died at 43 from cancer, the company said on ‌Monday.

The Ukrainian-American entrepreneur bought Fenix International, the parent company of OnlyFans, from the platform’s ​British founder Tim Stokely in 2018. He served as a director on Fenix’s board and was its majority shareholder.

Under his ownership, OnlyFans turned from a platform that once avoided explicit content into an adults-only phenomenon ‌with more than 300 ⁠million users and over $1 billion in annual revenue, powered by erotic performers and celebrity influencers.

“We are deeply saddened ⁠to announce the death of Leo Radvinsky. Leo passed away peacefully after a long battle with cancer,” an OnlyFans spokesperson said on Monday.

Radvinsky’s death ​leaves questions ​about who will own the platform. ​His Fenix shares have been ‌held in the LR Fenix Trust since 2024 and he had a net worth of about $4.7 billion, according to the Forbes real-time billionaires list.

Reuters reported in January OnlyFans was exploring the sale of a majority stake to investment firm Architect Capital in a deal valuing ‌the company at about $5.5 billion, including debt.

The ​platform exploded in popularity during the pandemic ​as millions of people ​stuck at home globally turned to the web, fuelling ‌a surge in content and users. ​OnlyFans takes a ​20% fee on most subscriptions and content sold on the platform.

Besides Fenix, Radvinsky also ran Leo, a venture capital fund he ​founded in 2009 ‌that focuses primarily on investments in technology companies.

He was born ​in Ukraine and grew up in Chicago.