Ruto Launches NYOTA, Channels Sh103.9M to Youth in Samburu

President William Samoei Ruto, on Tuesday, launched the fifth disbursement of the Nyota business start-up capital, awarding Sh103.9 million to 4,159 young entrepreneurs from Samburu, Isiolo, Laikipia, and Marsabit counties at Archer’s Post, Samburu County.

Speaking at the event, President Ruto said the programme represents a deliberate investment in human capital and a key strategy for transforming the nation’s economy.

“We are transforming our country through intentional investment in human capital,” he said, highlighting the government’s focus on youth as drivers of economic growth.

The initiative targets talented, energetic, innovative, and knowledgeable young people equipped to advance Kenya towards a first-world economy.

According to the President, the programme aims to harness the potential of young Kenyans, creating opportunities for self-employment, entrepreneurship, and wealth creation.

The Nyota business start-up capital provides young entrepreneurs with financial support to launch or expand businesses, fostering economic inclusion and self-reliance.

While details of individual allocations were not disclosed, the programme is part of a broader national effort to empower youth across multiple counties with skills, capital, and mentorship to thrive in competitive markets.

“This programme is not just about funding; it is about building capacity and confidence among young people,” President Ruto added.

“It is designed to nurture innovators and business leaders who will contribute meaningfully to our national economy.”

The fifth disbursement comes after several previous rounds, which have progressively reached thousands of youth across the country.

By combining financial support with skill development, the government seeks to address unemployment and stimulate economic activity in regions that have traditionally faced limited investment opportunities.

The President described the Nyota initiative as a cornerstone of youth empowerment, intended to create a sustainable pipeline of entrepreneurs who can drive local and national development.

He said the government’s commitment goes beyond capital injection to include mentorship and practical guidance for young business owners, ensuring that the funds provided translate into viable and thriving enterprises.

Observers note that by focusing on regions such as Samburu, Isiolo, Laikipia, and Marsabit, the government is targeting marginalized and underserved areas, promoting balanced economic growth across Kenya.

President Ruto emphasised that investing in young people is investing in the country’s future, framing the Nyota programme as part of a larger vision to elevate Kenya to a first-world economy through strategic human capital development.

As the programme continues, beneficiaries are expected to apply their skills and capital to create employment, expand small businesses, and contribute to local development.