Will Qatar Make Money From World Cup?

The FIFA World Cup is the most important athletic event on the global calendar, even surpassing the Olympics. 

More than five billion people are anticipated to tune in to witness the athletic extravaganza in Qatar, with over a million attending in person. 

An event like this generates a lot of money, from ticket and retail sales to corporate sponsorship, prize money, and tourism. 

Is it, however, financially worthwhile for a host country? The simple answer is no. 

Most countries that host a World Cup spend tens of billions of dollars on preparations, infrastructure development, and hotel construction, among other things. Much of that is frequently not recouped, at least not in actual dollars.

The World Cup certainly is a money-spinner. TV rights for the 2018 World Cup in Russia were sold to broadcasters around the world for $4.6bn. But that is kept by FIFA, football’s world governing body.

Ticket sales are also handled by a separate business wholly controlled by FIFA. FIFA also retains marketing rights, which raked in more than $1 billion in the 2018 season. 

The body does, however, cover the majority of the tournament’s expenditures – it will pay Qatar in the area of $1.7 billion, which includes a $440 million prize pool for teams. 

However, Qatar is said to have spent more than $200 billion on the World Cup and its infrastructure, including hotels and leisure facilities, as well as rebuilding its entire road network and building a train system.