More than 300 young people were empowered with digital skills and financial literacy during the Hook’d on Fresh Masterclass Series held at the University of Eldoret.
The initiative, led by Safaricom through its Safaricom Hook platform in partnership with Sprite, is part of a nationwide effort to equip youth with tools to succeed in the digital economy.
The session focused on content creation, monetization, and building a strong digital presence.
Participants also received training on financial literacy, with an emphasis on saving culture and exploring opportunities in the tech space.
Industry creatives, including Collo Blue and Tileh Pacbro, shared practical insights on navigating the content creation industry and turning creativity into sustainable income.
Students welcomed the initiative, noting its impact beyond entertainment.
One participant highlighted how affordable internet access through Safaricom Hook can support both creativity and academic research.
The Eldoret tour follows a successful launch at Jomo Kenyatta University of Agriculture and Technology (JKUAT), marking the beginning of a series set to reach universities across the country.
In addition to the masterclasses, the partners have introduced the Hook’d on Fresh User Generated Content (UGC) challenge, inviting youth to showcase their creativity on TikTok and Instagram.
Participants stand a chance to win cash prizes, smartphones, and data bundles, with 403 creators set to benefit across multiple reward tiers.
The program aims to bridge the digital skills gap while positioning young Kenyans to tap into emerging opportunities in the content and digital economy.
