Safaricom has partnered with Google to promote and grow Short Video Content (YouTube Shorts) on YouTube by providing low-cost bundles to its customers.
Safaricom customers will be able to view and post content on their YouTube channels for as little as KES. 10 during the two-month campaign.
“In this era of limitless information, we have access to platforms like YouTube Shorts, which allow us to frequently produce and consume content. I believe that this new data bundle offer will help in uplifting new talent by giving them more opportunities to showcase their skills and talents and get recognition at both local and international levels. This is in line with our objective of uplifting one another through our Tuinuane campaign,” said Peter Ndegwa, Safaricom CEO.
The campaign will run concurrently with a contest called YouTube Shorts Challenge under the #Safaricomshortschallenge, in which individuals who create and upload a unique YouTube Shorts Video in any category (Comedy, Dance, How To, Food & Culture, Lifestyle, Fitness, Farming, Technology, Arts & Crafts, etc.) will be eligible for weekly cash prizes and a grand cash prize.
The weekly cash prize awards will recognize 15 content creators, with prizes ranging from KES 5,000 to KES 120,000. The grand cash prize awards will be given to ten content creators, with the top-ranked content creator receiving the most likes and views receiving KES. 1.2 million at the end of the campaign.
The second and third-place finishers will each receive KES. 800,000 and KES. 600,000, respectively.
The new data offer comes just a month after Safaricom launched a new brand campaign called “Tuinuane,” which encourages Kenyans to help one another.
Customers can purchase the daily KES 10 for 1GB Data bundles for the YouTube shorts challenge by dialing 54455#.
