Safaricom Plc has reported a True Value impact of Kshs.1.1 trillion in its 2025 Sustainable Business Report, underscoring the company’s growing influence on Kenya’s economy and society. The report also revealed that Safaricom contributed Kshs.809 billion to the GDP through its operations during the last financial year.
The telecom giant attributed the increase in its True Value earnings to the expansion of M-PESA, stronger corporate social investments, and higher capital and operational expenditure that stimulated wider economic activity.
True Value, a sustainability metric used by Safaricom, measures a company’s total impact beyond financial profits, factoring in its economic, social, and environmental contributions.
“Over the past 25 years, Safaricom has evolved into a purpose-led technology company guided by one simple mission: to transform lives by connecting people to people, people to opportunity, and people to information,” said Dr Peter Ndegwa, CEO of Safaricom Plc. “Sustainability is not an obligation for us—it is a business imperative.”
Themed “Anchored on Purpose, Accelerating a Digital Future,” the 14th edition of the report highlights how Safaricom continues to drive digital inclusion, climate action, and financial empowerment through technology and partnerships.
Key Highlights
Environment:
Safaricom planted over 830,000 trees and restored 694 hectares across eight counties, bringing its cumulative total to 2.3 million trees toward a 2030 target of 5 million. The company achieved a *99% e-waste recycling rate, processed *190 tons of e-waste and *62 tons of plastic, and fenced *15km of Kakamega Forest.
Social:
Under its Digifarm initiative, Safaricom disbursed Kshs.945 million in credit through 169,000 loans, with 36% going to women and 17% to youth. Smartphone ownership among customers rose from 44% to 50%, aided by the Lipa Mdogo Mdogo program.
Governance:
Safaricom earned ISO 27701 certification for privacy management and reported an 87% reduction in fraud using AI technology. The company also identified and reported 14 poaching-linked money laundering cases through M-PESA monitoring.
Safaricom continues to position itself as a key driver of Kenya’s sustainable and digital economy.
