Award-winning band Sauti sol and its record label Sol generation have partnered with Keep Pace Africa limited to launch their own brand of ear pods. – By Sharon Maina
The Bluetooth ear pods will be known as Pacesol which is a combination of Pace and Sauti Sol. Sauti sol announced to their fans on social media that they are going to launch their first ear pods today.
“PACE + SAUTI SOL= PACESOL
Official launch of the incredible Bluetooth ear buds is set for tomorrow. We’re super stoked for this collab, a first in Africa!” Announced Sauti sol on their social media platform.
“Pace is pursuing more sustainable partnerships rather than promotional campaigns. To that end, we want our Partners to participate in the creative and designing of products.
This partnership with Sauti Sol is a dovetail as we share the same value and passion for delivering meaning experiences. Therefore, we know that our fans and consumers will enjoy the Pacesol experience.” Said J Blessing, C.E.O, Keep Pace Africa Limited.
Talking about the new partnership, Sauti Sol Lead Vocalist Bien Aime Baraza said; “We wanted to create a product that sums us up as a group, part lifestyle, part active wear and part musical excellence.”
“Pacesol is a product you can use anywhere and look good, and not compromise on your listening experience.” Chimano added.
The Keep Pace Africa said that with the Pacesol Bluetooth pods, one will experience 3D sound quality, superb bass and comfortability. This partnership is a celebration of what African brands can achieve through collaboration.
