Standard Chartered Bank Kenya and Prudential Life Assurance Kenya unveiled a bespoke life insurance offering aimed at the country’s upper-income and high-net-worth individuals, with coverage of up to KSh 500 million.
Dubbed LivLife, this high-value protection product was officially launched following a successful six-month pilot phase that garnered KSh 2.6 billion in sum assured sales.
Specifically designed to support intergenerational wealth transfer, legacy planning, and enduring financial protection, LivLife reflects a strategic pivot toward wealth preservation and risk mitigation among Kenya’s affluent class.
“The pilot highlighted a growing appetite for financial protection and future‑proof savings among Kenya’s affluent class,” said Kariuki Ngari, CEO and Managing Director of Standard Chartered Bank Kenya & Africa.
As the primary distribution channel, Standard Chartered will integrate LivLife into its wealth advisory and investment platforms, providing personalized solutions that complement broader legacy and financial planning strategies.
Gwen Kinisu, CEO of Prudential Life Assurance Kenya, added;“While our initial focus is on the affluent segment, our broader ambition is inclusive. We are intentional in designing products that are accessible, understandable, and valuable.”
Alongside LivLife, the partners introduced Future Ready, a savings‑oriented plan aimed at funding education and retirement goals for the middle-to-upper-income demographic.
This collaboration builds on Standard Chartered Kenya’s intensified focus on wealth management, which included a global investment of USD 1.5 billion into the affluent segment, a move highlighted in May 2025 by Edith Chumba, Head of Wealth & Retail Banking.
Kenya’s affluent segment continues to expand, offering fertile ground for high-value financial products. Standard Chartered Kenya’s emphasis on customized advisory services, combined with Prudential’s deep insurance expertise, positions LivLife for further growth beyond the initial KSh 2.6 billion pilot.
Future Ready signals intent to extend reach into the emerging affluent not just the ultra-wealthy.
With the launch of LivLife and Future Ready, Standard Chartered Kenya and Prudential Life Assurance are responding to a maturing financial ecosystem.
As the country’s wealthy class seeks robust tools for wealth and legacy planning, this bancassurance partnership underscores a strategic shift in Kenya’s insurance landscape toward tailored, value-driven and advisory-focused solutions.
Written By Ian Maleve
