It has been a season of inventive football transfer announcements, with clubs leaning into pop culture for inspiration.
Alejandro Gómez’s move to Padova was introduced with a Saturday Night Fever-style video. The former Atalanta playmaker, famous for his 2017 hit Dance Like the Papu, strutted through the streets of Padua in 1970s fashion to the sound of Stayin’ Alive.
The 2022 World Cup winner is returning from a two-year doping ban, which he said was caused by his son’s cough medicine, and will join his Serie B teammates later this month.
Bryan Mbeumo’s farewell to Brentford before his transfer to Manchester United took the form of an Interstellar-inspired video.
The Cameroon forward recreated an emotional scene from the film while reflecting on his six years with the club.
Saúl Ñíguez’s switch from Atlético Madrid to Flamengo was announced with a Better Call Saul-themed poster.
The midfielder reportedly changed course from an agreed deal with Trabzonspor after a phone call from Flamengo coach and former teammate Filipe Luís.
Paul Pogba’s return from a lengthy doping ban to join Monaco featured two contrasting videos. The first was polished and confident. The second showed a tearful Pogba signing his contract, thanking the club for its trust.
Porto opted for secrecy in unveiling Luuk de Jong from PSV. The striker’s arrival was concealed until he emerged before a pre-season match, surprising fans who had no hint of the transfer.
Not all efforts have landed well. Burnley’s Lionel Richie-themed reveal for Kyle Walker drew criticism for awkward acting and a confusing premise.
