Tanzania has unveiled an ambitious plan to attract eight million tourists annually by 2030, up from the five million recorded in the 2024/2025 season.
Speaking during the launch of Ngorongoro Day at the 49th Dar es Salaam International Trade Fair on Friday, Minister of Natural Resources and Tourism Pindi Chana said the government would scale up promotional efforts and improve service quality to meet the goal.
“We are confident that with the continued marketing of our natural wonders and better service delivery, we can reach eight million visitors by 2030,” she said.
Chana credited recent growth in tourism to high-impact promotional campaigns, including the Royal Tour documentary and the Amazing Tanzania initiative.
These efforts, she said, have helped highlight Tanzania’s unique wildlife, scenic landscapes, and rich cultural heritage to international audiences.
The Ngorongoro Conservation Area, home to some of Africa’s most iconic wildlife and archaeological sites, remains a key pillar of Tanzania’s conservation tourism.
Latifa Khamis, Director General of the Tanzania Trade Development Authority, called Ngorongoro “a living symbol of coexistence between humans and nature,” praising its ability to attract global interest.
With the tourism sector contributing significantly to Tanzania’s economy, the new target marks a renewed commitment to sustainable growth—while balancing conservation, cultural preservation, and economic development.
As East Africa’s tourism race intensifies, Tanzania’s focus on eco-tourism and heritage could give it a competitive edge in the coming decade.
