Tea traders assure better prices in the future, despite challenges facing the cash crop

BY LILIAN MUNTHEU – The East African Tea Trade Association has assured the public that tea prices are finally picking up.

At a press confess held on 26th of September, EATTA managing director Mr Edward Mudibo, also informed the public on the reasons why Tea prices were declining in the first place.

“Decline in quality of some teas as a result of weak enforcement of Tea Regulations resulting in leaf hawking, mushrooming of new tea factories and in some instances, substandard processing machinery has also contributed to the problem.” Mr. Mudibo said.

Other contributing factors to the decline in tea prices and returns include the levying of VAT, increased costs of production such as labor, fertilizer, electricity, and fuel.

From far left; John Mbugua Director of Venus Tea Brokers
Gideon Mugo Chairman of EATTA,
Edward Mudibo Managing Director EATTA, John Bett General Manager Sales and Marketing KTDA