U.S. President Donald Trump has launched a new luxury fragrance line dubbed “Victory 45-47”, in a bold marketing move celebrating his status as both the 45th and 47th President of the United States.
Announced on his Truth Social platform, the dual perfume and cologne collection is aimed at men and women and carries the tagline: “Winning, Strength, and Success.” Trump, 78, described the launch as a tribute to “confidence, leadership, and determination.”
“Trump Fragrances are here,” he posted. “They’re called Victory 45-47 because they’re all about Winning, Strength, and Success, for men and women. Get yourself a bottle, and don’t forget to get one for your loved ones too. Enjoy, have fun, and keep winning!”
The men’s version, Victory 47 – Trump Cologne, is described as a blend of “rich, masculine notes with a refined, lasting finish,” crafted for those who lead “with strength, confidence, and purpose.” The women’s scent, Victory 47 – Trump Perfume, promises “sophisticated, subtly feminine” notes that embody “confidence, beauty, and unstoppable determination.”
The packaging features Trump’s signature branding: a gilded statue image and a bottle adorned with his iconic fist-pumping photo, a visual frequently associated with his political rallies and public persona.
Retailing at $249 per bottle, the fragrances are sold via his official website. Discounts are available, including $100 off for a two-bottle purchase and a $150 saving on a three-bottle “Gift Bundle.”
This isn’t Trump’s first foray into the fragrance market. The Victory 45-47 line follows “Fight, Fight, Fight,” a cologne launched in the wake of the July 2024 assassination attempt in Pennsylvania, which featured similarly patriotic themes. Trump’s merchandising brand has seen a sharp rise in sales over the past year, bolstered by aggressively marketed products like ‘Trump Watches’.
The fragrance launch comes as Trump continues to blend branding, business, and politics in the lead-up to the 2025 presidential race.
Written By Rodney Mbua
