Despite a devastating bird flu outbreak that has shrunk the U.S. turkey flock to a 40-year low, many shoppers will find the centerpiece of their Thanksgiving meal is being sold at a discount. However, the cost of the rest of the holiday feast is still rising.
Grocery chains like Aldi and Kroger are aggressively promoting cheap or free turkeys to attract customers, leading to an overall 2% drop in retail turkey prices. This is a strategic loss leader, as wholesale turkey prices have actually surged by 81% since last year due to disease and increased demand.
“The bird is the lure,” explains one industry analyst, noting that as beef and other meats become more expensive, consumers are turning to turkey, further driving up wholesale costs.
But the savings often stop at the bird. A market basket of 11 common Thanksgiving staples—including potatoes, canned goods, and stuffing—now costs 4.1% more than in 2023. Tariffs and broader inflation are pushing up the price of sides, meaning the total cost of the holiday meal remains a pinch for many.
For farmers like Larry Doll of Old Brick Farm, the year has been a challenge of tight supply and high demand. “If you don’t get your order in early, you’re not going to get it,” he says, highlighting the strain on producers even as stores wage a price war over the Thanksgiving turkey.
By James Kisoo
