Apple Inc. will invest an additional Ksh.12.9 trillion (approximately $100 billion) in the United States over the next four years, bringing its total planned domestic investment to $600 billion, a senior White House official confirmed on Wednesday.
The announcement, first reported by U.S. media, is expected to be formally unveiled at a White House event later today at 4:30 p.m. (2030 GMT) alongside President Donald Trump. It marks a major expansion of Apple’s domestic spending strategy amid growing pressure on American tech firms to prioritize U.S.-based operations.
Back in February, Apple revealed plans to spend over $500 billion and hire 20,000 people in the U.S., calling it the company’s “largest-ever spend commitment.” The pledge builds on earlier plans from 2021 when the tech giant committed $430 billion and a similar number of jobs over five years.
The new investment comes as Apple accelerates its development in artificial intelligence, a sector where competition among tech giants is intensifying rapidly.
President Trump, who has consistently urged U.S. companies to bring manufacturing and innovation back home, took credit for influencing Apple’s decision. His administration has imposed aggressive tariffs on key trading partners to encourage domestic investment.
“Apple’s continued expansion in the U.S. is a direct result of our economic policies,” Trump said earlier this year.
Despite increased costs due to those tariffs, including on iPhones and imported components, Apple reported a strong quarterly profit of Ksh.3 trillion ($23.4 billion) in July, surpassing analyst expectations.
Apple’s expanded commitment reinforces the tech behemoth’s deepening footprint in the U.S. economy, even as it navigates global supply chain challenges and regulatory scrutiny.
Written By Rodney Mbua
