Kenya is poised to become a continental hub for digital trade following landmark developments at the just-concluded EU-Kenya Business Forum.
With over 700 delegates and dozens of high-level signings, the event showcased how technology—particularly AI, blockchain, e-commerce, and secure digital payments—is at the heart of a new economic chapter between Kenya and the European Union.
Held months after the EU-Kenya Economic Partnership Agreement (EPA) took effect, the forum marked the first visit to Kenya by EU Trade Commissioner Maroš Šefčovič and the inaugural meeting of the EPA Ministerial Council.
Kenya’s President William Ruto hailed the EPA as a “game-changer” that will unlock inclusive growth and jobs through digitization.
“We are committed to a pro-trade, pro-innovation agenda that creates wealth for all Kenyans,” President Ruto said.
The highlight of the event was the launch of EuroCham Kenya—an institutional body to facilitate EU-Kenya trade and dialogue.
Strategic deals were signed between the European Investment Bank and Family Bank, and on initiatives supporting women and youth in business.
KEPSA Chair Dr. Jas Bedi emphasized that the EPA gives Kenyan businesses “predictability in an uncertain global market.”
Dr. Ehud Gachugu spotlighted Kenya’s booming digital economy, particularly in BPO and data services.
As the EU remains Kenya’s top export destination, this renewed focus on digital infrastructure, innovation, and trade-friendly policies signals Kenya’s intent to lead Africa’s digital transformation—one deal at a time.
