In a case against Celsius energy drinks, a Florida jury ruled in favor of rapper Flo Rida, awarding him $82.6 million in damages.
Flo Rida, real name Tramar Dillard, claimed the company owed him money and stock options as part of an endorsement agreement.
Flo Rida signed an endorsement deal with Celsius in 2014, which was later extended in 2016.
In 2021, the rapper filed a lawsuit against the company, alleging a breach of their 2014 contract. He claimed he had not received the stock options and other benefits outlined in their contract.
These bonuses were offered if certain sales goals were met, but Flo Rida’s management claimed the contract was unclear and he couldn’t take advantage of them.
Celsius, according to the lawsuit, failed to notify Flo Rida when significant sales targets in his 2014 and 2016 contracts were met. Flo Rida is suing for breach of contract, accounting, and unjust enrichment.
The rapper’s legal team claimed in the lawsuit that the company never informed him as sales skyrocketed and that he did not have access to financial records that would have allowed him to understand their earnings.
