Johnnie Walker bottle goes green in new ‘paper’ bottle design

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Johnnie Walker parent firm Diageo Plc says its luxurious scotch whiskey brand will be available in plastic-free bottles from early 2021.

Diageo Plc, the world’s biggest spirits maker has ramped up efforts to tackle plastic waste.

According to media reports, the new bottle will be made from wood pulp according to the international food grade standards.

In Europe, for example, 8.2 million tonnes of plastic were used to package food and drink in 2018, according to ING analysts.

Diageo uses less than 5% of plastic in its total packaging, but along with Unilever and PepsiCo, has set targets to reduce and recycle plastic in their packaging as part of the United Nations Sustainable Development Goals program by 2025.