Kenya Tourism Board Appoints John Chirchir As Acting CEO

    Kenya Tourism Board (KTB) has appointed John Chirchir as acting Chief Executive Officer.

    Chirchir succeeds departing CEO Betty Radier, who has served her full six-year term.

    Radier’s tenure was lauded as a success by KTB chairperson Joanne Mwangi-Yelbert, who said it saw the development of a strong destination brand with widespread recognition.

    “Her six years in office has helped positively profile the destination globally and I strongly believe that the incoming acting CEO will build on this to take the destination to the next level,” the chairperson said. 

    Dr. Radier, who has served a two-year term of six years since 2016, praised the industry for its resilience, innovative, and proactive measures to mitigate the impact of the covid-19 pandemic, which threatened to erode gains in the tourism industry.

    During this time, she has overseen key programs such as the evaluation and listing of the Magical Kenya Signature Experience, leveraging partnerships, and scaling the use of digital marketing.

    “I am happy that the strategies we have put in place together with the ministry of tourism and the private sector to grow tourism numbers are yielding fruits with an increase in the number of domestic bed nights occupancy and international arrivals, we particularly applaud the domestic market for their support,” said Radier.

    Chirchir, the Digital Marketing Manager, has over 20 years of experience in destination marketing and has championed marketing programs in Kenya’s key tourist source markets of Europe, Emerging, Africa, and the United States.

    He has a master’s degree in hotel and tourism management, a bachelor’s degree in marketing, and a postgraduate diploma in digital marketing. He has been instrumental in navigating the board’s digital programs, which have been accelerated by the pandemic.

    He has been recognized for his public service and has received The Head of State Commendation (HSC), which is usually given to outstanding Kenyans who selflessly serve the country.