The Kenya Private Sector Alliance (KEPSA) and Twiva have announced the Twende Digital Project, funded by the Challenge Fund for Youth Employment (CFYE), to create work opportunities for young digital content creators and support SMEs in adopting technology through intensive capacity building and technical assistance.
With 2.97 million unemployed people between the ages of 18 and 29, the project seeks to combat youth unemployment in Kenya. Through the creation of 230,000 jobs for young people in Africa by 2026, the Challenge Fund for Youth Employment intends to prioritise meaningful and respectable labour.
The Twende Digital Project will provide significant work opportunities to both rural and urban settings in Kenya, including Nairobi, Nakuru, Kisumu, Mombasa, Eldoret, Nyeri, Machakos, Kiambu, Garissa, and Kakamega.
Selected businesses will enjoy digitization services and tools for free for the next 12 months, including influencer marketing service credits, content creation credits, access to business digital coaches, access to influencers or resellers to help resell SMEs’ goods, linkage to logistics and fulfilment partners, digital marketing training, and digital marketing advisory services.
The project’s goal is to improve young people’s life by increasing the average salary of employed youth from less than Sh10,000 to about Sh25,000. It emphasises the development of digital skills among SMEs and allots 60% of possibilities to women-led businesses.
Additionally, the project offers young people without formal training or funding start-up prospects, particularly in the areas of logistics and product delivery to customers.
