What do Beyoncé and Pope Francis have in common? As of today, they are no longer verified on Twitter.
The social media giant began removing the once-coveted blue check verification from thousands of accounts on Thursday.
The move comes as owner Elon Musk attempts to overhaul the social media company to turn a profit.
Users who wish to retain the check beside their name must pay $84 a year (£67) to subscribe to Twitter Blue.
As the change happened, many formerly verified voiced took to Twitter to joke about it, or mourn the loss.
The company first introduced the verification feature in 2009, after a former professional baseball player sued the social media giant over imposter accounts.
The blue check became a status symbol and a sign of authority. But in the new Twitter-verse, Mr Musk wants users to pay to be verified.
The decision to monetise verification could usher in a massive cultural and power shift on the platform.
